Ben Sherman x Team GB

BEN SHERMAN LAUNCHES RETAIL CAPSULE COLLECTION

CELEBRATING PARTNERSHIP WITH TEAM GB

London, United Kingdom (May 12, 2021) Iconic British brand Ben Sherman is proud to reveal its Team GB retail collection ahead of the Tokyo 2020 Olympic Games. As part of the brand's partnership as an official supporter of Team GB, the capsule collection which launches today is a contemporary collection that fans can purchase ahead of Ben Sherman and Team GB's eagerly awaited official uniforms.  The Ben Sherman designed athlete's uniform will continue to remain under wraps until they are revealed closer to the official Opening Ceremony this summer.

Launching May 12th, the Team GB x Ben Sherman retail collection features sustainable organic cotton polo shirts, and organic cotton graphic t-shirts, striped casual shirt, zip through bomber jacket, and Harrington jacket. Available at J&B Menswear and www.jandbmenswear.com, fans will be able to show further support to British Olympians, with proceeds from the sales of the retail collection going to Team GB and the British Olympic Association.

For the historic partnership, Ben Sherman turned to fellow British icon, fashion photographer RANKIN who captured the campaign featuring Team GB Olympic medal hopefuls and rising stars, including track and field athlete Morgan Lake, taekwondo athlete Lutalo Muhammad, diver Jack Laugher, rugby player Philip Burgess and more.