Brand Changes for 2027 - Who is in and Who is out? July 25 2026
Every season we move things on with our products to keep up things fresh in store and offer you the best in Premium Heritage and Independent brands across Europe and beyond.
For SS27 we will be teaming up with several new brand partners and also brining back an old favourite. We will be going through which brands are coming in and which brands will be stepping aside, though even dropped brands around while stocks last. We are also in talks with other brands, but the ones below are confirmed and orders placed.
Coming In...
• MA.STRUM - From January 2027
MA.STRUM is a British menswear brand originally launched in 2008 in collaboration with the Massimo Osti Archive, the legacy archive of influential Italian designer Massimo Osti.
Osti pioneered technical apparel through iconic brands such as Stone Island and C.P. Company, and his experimental approach to fabric innovation and garment engineering helped shape the foundations of MA.STRUM's early identity.
While informed by this archive, MA.STRUM was conceived as an independent venture rather than a continuation of Osti's original labels.
• FARAH F-TAB - From February 2027
The F-Tab Collection is a celebration of timeless design, refined fits, and modern versatility, created for those who appreciate effortless style with a contemporary edge. Designed with precision tailoring and premium fabrics, this collection redefines elevated menswear staples, offering structured patch overshirts, refined trousers, relaxed knitwear, and statement polos. The F-Tab delivers versatile wardrobe essentials that transition seamlessly from day to night, work to weekend. Featuring smart button-down shirts, easy layering pieces, and meticulously crafted outerwear, this collection embodies quality craftsmanship and everyday sophistication. More than just a detail, The F-Tab is a mark of modern menswear, built for effortless dressing with impact.
• MOS MOSH - From March 2027
The history of MOS MOSH dates back to 2010, when a small collection of seven pairs of jeans and pants came to life in the home of founder, Kim Hyldahl. The signature was clear; well-fitted garments, high quality, and most importantly, designed with a twist in mind.
From the very beginning, MOS MOSH had a goal to reach an international wingspan while staying true to the DNA and principles. Everything we do, we do with passion, love, and heart. We were, and are still, not afraid to say that we have a commercial mindset, and this paid off. Women worldwide have embraced the look and the fit of MOS MOSH jeans, and the brand has established itself as a keeper on the scene of today's fashion as a luxury jeans and tailoring brand.
• ANOTOMIC - From September 2026
Every Anatomic & Co sole is 100% rubber and recyclable. Only the finest leathers are used in the shoe, making them very, very soft and highly breathable. Unlike many other shoe manufacturers, we don’t process or chemically treat the footwear.
Anatomic only partners with suppliers who share the same code of ethics, and most of our partners have been with us since the beginning. Whilst they provide their customers with the very best a shoe can offer, they also focus on growing a workforce of professionals who enjoy their craft.
Au Revoir...
LYLE & SCOTT - We will be having no further stocks of this Heritage brand. After initially being successful for us, the brand has had a decline in sales and isn't working for our customers. Maybe a little too mainstream for us, but we wish them well for the future.
WRANGLER - While we will be having further deliveries of Wrangler this year, we will be taking break from this Iconic Denim Brand as demand has dwindled over the last few season. We may bring it back if it picks up.
LEE JEANS - For over 50 years, this was the sister brand of Wrangler, but the name and IP has been sold off to another company who in turn have licensed it to another company. These type of deals tend to signal quantity over quality, so we are taking no further stocks until such a time where the new owners have the right product and appropriate distribution in place. If indeed it happens.
FILA F-BOX - While we are continuing with their Premium and more Menswear FILA GOLD Collection, we have dropped their retro inspired 'F-BOX' Collection. So many outlets are doing this now, we believe it is overexposed and is losing its appeal, so we are having no further deliveries.
If you have any queries or maybe there is a brand you would like to see, let us know your thoughts at sales@jandbmenswear.com
We thank you for your continued support.
J&B Team